Wet Pheromone Alluring Personal Lubricant. Pheromones are natural sex signals said to elicit sexual responses and heighten arousal in both males and females. With a subtle, alluring scent, this silky, water-based formula works with your body to enhance your natural pheromones. For him & for her both! Unleash a whole new level of subconscious attraction. It's pure chemistry! Wet® Pheromone™ Formula is latex friendly.